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CNY Adaptive Sports Rebrand 


Completely overhauled the branding for a registered non-profit organization in a 48-hour design sprint. Collaborated with teammates, industry professional coaches, and a Webflow developer to redesign and develop a fully functional and accessible website for our client.


Date: Spring 2023

Scope: UX Research, User Interface Design, Logo Design

Deliverables: Userflows, Sitemap, Low-fidelity wireframes, High-fidelity mockups and Prototypes, Website

Tools:  Figma, Webflow, Adobe Photoshop




Overview


A Solution for Digital Inclusion


The idea for EmpowerEd was derived from my lived experiences as a native New Yorker, born and raised in the Bronx. Growing up, I witnessed firsthand how the Black and Brown low-income population is disproportionately affected in education, housing, and career advancement.

In the digital age, these communities face significant barriers to accessing the digital economy due to unequal access to digital technology and the internet. This "digital divide" perpetuates disparities in education and employment, exacerbating economic inequality and driving economic displacement. Taking action is crucial to prevent these communities from falling into an unemployment abyss.



Challenge


How might we bridge NYC’s digital divide for people of color through accessible digital literacy resources in a mobile app?

Solution


With user-friendly navigation and multilingual support, Empowered is an e-learning platform offering digital literacy training, educational resources, and job opportunities to low-income minority communities. 






Logo Design


With user-friendly navigation and multilingual support, Empowered is an e-learning platform offering digital literacy training, educational resources, and job opportunities to low-income minority communities. 



Design Thinking Framework


Who, What, Wow


With user-friendly navigation and multilingual support, Empowered is an e-learning platform offering digital literacy training, educational resources, and job opportunities to low-income minority communities.