CNY Adaptive Sports Rebrand
Completely overhauled the branding for a registered non-profit organization in a 48-hour design sprint. Collaborated with teammates, industry professional coaches, and a Webflow developer to redesign and develop a fully functional and accessible website for our client.
Scope: UX Research, User Interface Design, Logo Design
Deliverables: Userflows, Sitemap, Low-fidelity wireframes, High-fidelity mockups and Prototypes, Website
Tools: Figma, Webflow, Adobe Photoshop
Overview
A Solution for Digital Inclusion
The idea for EmpowerEd was derived from my lived experiences as a native New Yorker, born and raised in the Bronx. Growing up, I witnessed firsthand how the Black and Brown low-income population is disproportionately affected in education, housing, and career advancement.
In the digital age, these communities face significant barriers to accessing the digital economy due to unequal access to digital technology and the internet. This "digital divide" perpetuates disparities in education and employment, exacerbating economic inequality and driving economic displacement. Taking action is crucial to prevent these communities from falling into an unemployment abyss.
Challenge
How might we bridge NYC’s digital divide for people of color through accessible digital literacy resources in a mobile app?
Solution
With user-friendly navigation and multilingual support, Empowered is an e-learning platform offering digital literacy training, educational resources, and job opportunities to low-income minority communities.
Logo Design
With user-friendly navigation and multilingual support, Empowered is an e-learning platform offering digital literacy training, educational resources, and job opportunities to low-income minority communities.
Design Thinking Framework
Who, What, Wow
With user-friendly navigation and multilingual support, Empowered is an e-learning platform offering digital literacy training, educational resources, and job opportunities to low-income minority communities.